What is Private Label Rights?
What is Private Label Rights (PLR) and what is it for in relation to Internet Marketing? Private Label Rights is defined as:
“Content, particularly articles, E-Books and reports written by a 3rd party and made available for several purchasers to buy and use. These articles, E-Books, and reports can be used as-is or edited as the purchaser desires – within the guidelines of the PLR Company. Guidelines for use differ with each company.”
Every Private Label Rights company has specific guidelines of use statements on their websites. Some Private Label Rights companies do not allow subscribers to resell the content at all. Some allow the content to be resold but do not allow the purchaser to claim authorship or to claim copyrights to the work.
Most Private Label Rights companies, however, allow subscribers to do whatever they wish with the content which has been purchased with very few if any limitations. When articles, E-Books or reports are purchased from a Private Label Rights company (usually through monthly subscriptions), the purchasers (subscribers) may:
- Change the title of the work
- Edit the content of the work (add to it, take from it, revise it)
- Add affiliate links
- Claim authorship of the work
- Submit the work to article banks or E-Book repositories
- Use the work as free bonuses
- Use the work as website content
- Resell the work
- Copyright the work
Those who are Internet business owners know very well that the phrase, ‘content is king’ is a true statement and it is one that website owners must take to heart if they are to succeed in the Internet business world. Website content must be constantly changed, improved, renewed and updated. You don’t just build a website and be done.
So, for this reason, website owners often buy Private Label Rights articles, E-Books and reports. They will simply change the titles, add a few of their own key words (for the purpose of search engine spider attraction), and post the Private Label Rights works on their own websites or provide them as free downloads for their website visitors or subscribers.
Some very successful internet businesses are built on nothing more than Private Label Rights purchases. Private Label Rights articles, E-Books and reports can be used as raw materials by cyber entrepreneurs. The owner of a brick and mortar business which manufactures a product buys raw materials. For example: a business that produces face cream purchases all of the ingredients that go into the making of that face cream from suppliers.
They mix the ingredients according to their own formula and produce a completely different product than those produced by their competitors who buy the same raw ingredients. In the same way the cyber entrepreneur uses Private Label Rights materials as the raw ingredients for packages that they put together and sell as totally unique products to their lists or on their websites.
Private Label Rights have been around the Internet Marketing scene for quite a few years now but they have only recently come into the limelight. Maybe that was because the savvy marketers were keeping the secret under their hats so to speak.
Private Label Rights articles, E-Books and reports are offered in different formats by different companies. Sometimes they are offered as word documents, sometimes they are offered in the PDF format and sometimes they are offered in plain text formats as well. It really doesn’t matter in which format Private Label Rights material is offered.
Sometimes Private Label Rights E-Books will be offered with a prewritten sales letter included and sometimes they are not. If there is a prewritten sales letter with a Private Label Rights E-Book, the sales letter must be changed in the same way that the E-Book itself will be changed.
While purchasers or subscribers are only given permission by private label companies to make changes to private label right materials, it is of the utmost importance that changes are in fact made if the product is going to be posted on a website or included in a multi faceted product that will be downloaded from a website and if authorship of the work is going to be claimed.
If Private Label Rights materials are going to be submitted to article banks and E-Book repositories, even more extensive changes need to be made. If the Private Label Rights materials are going to only be used in newsletters, no changes need be made at all.
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Friday June 13th 2008
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Saturday September 6th 2008
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Monday May 25th 2009
Thank you for the awesome information. I’ve been conducting a lot of research on this over the past two weeks.