What is Private Label Rights?
What is Private Label Rights (PLR) and what is it for in relation to Internet Marketing? Private Label Rights is defined as:
“Content, particularly articles, E-Books and reports written by a 3rd party and made available for several purchasers to buy and use. These articles, E-Books, and reports can be used as-is or edited as the purchaser desires – within the guidelines of the PLR Company. Guidelines for use differ with each company.”
Every Private Label Rights company has specific guidelines of use statements on their websites. Some Private Label Rights companies do not allow subscribers to resell the content at all. Some allow the content to be resold but do not allow the purchaser to claim authorship or to claim copyrights to the work.
Most Private Label Rights companies, however, allow subscribers to do whatever they wish with the content which has been purchased with very few if any limitations. When articles, E-Books or reports are purchased from a Private Label Rights company (usually through monthly subscriptions), the purchasers (subscribers) may:
- Change the title of the work
- Edit the content of the work (add to it, take from it, revise it)
- Add affiliate links
- Claim authorship of the work
- Submit the work to article banks or E-Book repositories
- Use the work as free bonuses
- Use the work as website content
- Resell the work
- Copyright the work
Those who are Internet business owners know very well that the phrase, ‘content is king’ is a true statement and it is one that website owners must take to heart if they are to succeed in the Internet business world. Website content must be constantly changed, improved, renewed and updated. You don’t just build a website and be done.
So, for this reason, website owners often buy Private Label Rights articles, E-Books and reports. They will simply change the titles, add a few of their own key words (for the purpose of search engine spider attraction), and post the Private Label Rights works on their own websites or provide them as free downloads for their website visitors or subscribers.
Some very successful internet businesses are built on nothing more than Private Label Rights purchases. Private Label Rights articles, E-Books and reports can be used as raw materials by cyber entrepreneurs. The owner of a brick and mortar business which manufactures a product buys raw materials. For example: a business that produces face cream purchases all of the ingredients that go into the making of that face cream from suppliers.
They mix the ingredients according to their own formula and produce a completely different product than those produced by their competitors who buy the same raw ingredients. In the same way the cyber entrepreneur uses Private Label Rights materials as the raw ingredients for packages that they put together and sell as totally unique products to their lists or on their websites.
Private Label Rights have been around the Internet Marketing scene for quite a few years now but they have only recently come into the limelight. Maybe that was because the savvy marketers were keeping the secret under their hats so to speak.
Private Label Rights articles, E-Books and reports are offered in different formats by different companies. Sometimes they are offered as word documents, sometimes they are offered in the PDF format and sometimes they are offered in plain text formats as well. It really doesn’t matter in which format Private Label Rights material is offered.
Sometimes Private Label Rights E-Books will be offered with a prewritten sales letter included and sometimes they are not. If there is a prewritten sales letter with a Private Label Rights E-Book, the sales letter must be changed in the same way that the E-Book itself will be changed.
While purchasers or subscribers are only given permission by private label companies to make changes to private label right materials, it is of the utmost importance that changes are in fact made if the product is going to be posted on a website or included in a multi faceted product that will be downloaded from a website and if authorship of the work is going to be claimed.
If Private Label Rights materials are going to be submitted to article banks and E-Book repositories, even more extensive changes need to be made. If the Private Label Rights materials are going to only be used in newsletters, no changes need be made at all.
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Monday May 25th 2009Categories: Private Label Rights Exposed Tags:
Build Your Mailing List with Private Label Content
As all legitimate Internet Markets are well aware of today, a mailing list is a lot more than just a handy thing to have. An opt-in mailing list is absolutely vital to the survival of any Internet business. In 2002 the Congress of the United States passed what is referred to as the CAN SPAM act.
The act became the law of the land in 2003 and since that time internet merchants cannot legally send bulk advertising email to anyone who is not a member of their opt-in mailing list. It is illegal to do so and the fines and penalties are stiff to put it mildly.
The opt-in mailing list is the lifeline of all internet businesses and building an opt-in mailing list is a subject that is discussed in depth among Internet Marketers no matter what niche they are involved in.
You have no doubt read again and again about the tried and true list building methods that are advocated by all of those who are in a position to really know the facts.
There are ways in which private label materials can be used to build opt-in mailing lists.
Before I can explain the use of Private Label Rights material to build your own opt-in list, I first need to explain what Private Label Rights material is exactly and the way you should view this material.
Private Label Rights is a relatively new-comer to the Internet Marketing scene. Although the basic concept of Private Label Rights has been around the brick and mortar marketing scene for many, many years, the idea has just recently been introduced into the world of internet commerce.
In the brick and mortar world of commerce, companies purchase raw materials all the time. Raw materials are the real world equivalent of internet Private Label Rights material.
Brick and mortar world businesses use raw materials to create new products which they then place on the shelves of retail merchants. The retail merchants, in turn, sell these products to the general public.
This is much the same way that Private Label Rights materials are most often used in internet commerce but these very same raw materials can also be used to build opt-in mailing lists.
It is of the utmost importance that you view Private Label Rights materials ONLY as raw material.
They are not finished products. Private label material can be used unchanged in newsletters and E-zines but even that limited use is not recommended.
If private label content materials are used unchanged, the chance of search engine spiders identifying them as duplicate content is multiplied a thousand fold. So you should always make changes to Private Label Rights material.
These materials are simply raw materials that, when used correctly, save you time, effort and money and help you achieve your goals in a great deal less time than it would take you if you had to write every word of text yourself.
Changing this raw material (Private Label Rights) into new digital products that you can use in any way you wish, is a fairly simply and very quick process.
In the real estate market it is said that only three things matter; location, location, location. In the world of Internet Marketing there is also only three things that matter; list building, list building, list building.
Using Private Label Rights material to create private label products is really not very difficult.
The work has mostly been done for you. The first thing that should be done is that the title of the article, E-Book or report should be changed.
That change, if you are smart, will include your name or the name of your company.
If you have private label E-Book about dog training, for example, and the title is ‘Easy Dog Training’, the title should be changed to something like, ‘John Does’ Easy Dog Training’.
The second thing to do is to change the appearance of a Private Label Rights product. If the product is an E-Book, change the cover.
If the product is an article, change the entire first entire first paragraph and add a sub headline.
You can also add graphics or affiliate links. You can add to a Private Label Rights material or take away from it.
You can separate an E-Book into a series of articles or combine a series of articles into an E-Book. Do what you want to do with the material but if you really want to use these Private Label Rights materials to build your opt-in list, you need to do one very, very important thing.
Include a way in your private label product for people to join your mailing list!
Maybe you are planning on selling your new private label product with master Resell Rights. If this is the case, then whatever, you have included in the work will be there when it is resold.
If there is a link in the work that will lead readers to your website and to your opt-in list, then the book will be out there working for you long after you have moved on to new projects.
The beauty of this is that it will work even if you also give re-branding rights to your private label product.
It will even appear that the merchant who is reselling your product is in effect recommending you and your mailing list to the readers.
Add a bonus to your private label product that leads to your opt-in mailing list:
Remember again, whatever you have included in your private label product will stay there even when you give Resell Rights to the product AND even if you give re-branding rights as well.
Resell Rights does not include editing rights. Re-branding rights only allows for the title to the work to be changed.
If you include an offer in your Private Label Rights product for a free subscription to your E-zine, everybody who buys that book will get that offer as well. Is this list building magic? You bet! People do love FREE anything.
If you have a membership website, you might include a free trial membership link in your private label product as well. Again…it is a freebie that very few people can resist and it is a great list building technique.
Use your private label product to advertise yourself, your website and your opt-in list:
Have you ever heard that old saying, ‘Advertising pays’? The giants of industry both online and off line live by that motto. ‘Advertising pays’ is their mantra.
Subtle advertising, blatant advertising, paid-for advertising, free-advertising…no opportunity for advertising is ever ignored by those who are in a position to know just how valuable advertising is.
As you are changing a Private Label Rights work into your own original and unique product, you need to keep advertising yourself, your website, and your opt-in list in mind.
Include these subtle or even not-so-subtle advertisements in the text of the Private Label Rights work that you are modifying.
These advertisements can be included in the front of the work, at the end of the work and scatter through the mid part of the work.
It is of the utmost importance that a product that you create using Private Label Rights materials be of real value to those who will ultimately purchase it but that doesn’t mean that you can’t also advertise yourself, your website and your mailing list in the process.
Use Private Label Rights products that you create in all of the usual and accepted methods of list building:
Other than selling products that you have created by using Private Label Rights materials, you can also use these same reworked materials in various tried and true list building strategies.
With sufficient changes articles and E-Books created from Private Label Rights materials can be submitted to article banks and E-Book repositories for other website owners and E-zine publishers to use free of charge.
They are required to include your resource box when these articles and E-Books are used and they cannot be modified in any way. So if you have included links to your website and thus to your opt-in list in these articles and E-Books, others will be promoting you to their own lists and on their own websites.
Private Label Rights articles that have been sufficiently rewritten can also be used as forum and blog posts above your signature tag that includes a link to your website. This is an excellent and time-saving method that will allow you to post to blogs and forums more frequently and even more effectively with a lot less time and effort on your part.
There are many ways to use private label products for the purpose of list building even if you are making a boat load of money at the same time.
You can probably come up with a few more and even more creative ways to use Private Label Rights products for list building on your on.
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